Order volumes double as the service scales to India’s top metros, delivering fashion in as little as 90 minutes.
Myntra is accelerating its focus on ultra-fast delivery with the expansion of its express service, M-Now, to Delhi-NCR and Mumbai, following strong traction in Bengaluru. With this move, M-Now is now available across India’s top three metropolitan markets.
The service offers rapid delivery-as fast as 90 minutes-across a curated selection of nearly 90,000 SKUs from over 600 brands. The rollout is supported by Myntra’s growing network of over 40 dark stores strategically located across Bengaluru, Delhi, and Mumbai.
Myntra reports a significant surge in demand for M-Now, with order volumes doubling in the last quarter. The service saw a sharp spike on Valentine’s Day, with a 4.5x jump in orders and a fivefold increase in new customers. High-demand categories included dresses, fragrances, watches, T-shirts, and accessories, with premium gifting from brands like MANGO, Fossil, Calvin Klein, and Hidesign growing over 4x.
Top-performing brands on M-Now include:
Levi’s, USPA, Jack & Jones, Tommy Hilfiger, Vero Moda, YSL, Bobbi Brown, Dyson, Estee Lauder, Prada, L’Oréal, and Maybelline.
Newly onboarded brands in the M-Now portfolio include Marks & Spencer, Snitch, Pantaloons, Decathlon, and YSL, further expanding customer choice in the fast-fashion delivery space.
Sharon Pais, Chief Business Officer, Myntra, said:
“Speed is one of the core principles of the best-in-class customer experience that Myntra is renowned for. With M-Now, we’re redefining what convenience means in fashion by marrying speed with the width of selection and platform experience.”
Early pilots of M-Now in Delhi-NCR and Mumbai showed promising results. During Mother’s Day, orders in the apparel category alone grew 3.5x compared to average daily volumes.
While Myntra already delivers a large portion of orders through its M-Express service-fulfilling nearly 50% of orders within 48 hours across 600+ cities-M-Now marks a bold step toward transforming speed into a strategic differentiator in India’s highly competitive fashion e-commerce space.
With its M-Now expansion, Myntra is positioning itself at the forefront of hyper-convenient fashion delivery, aligning fast logistics with premium product discovery.
