Myntra FWD’s youth-centric fashion label, Glitchez, has unveiled its debut campaign – a bold celebration of Gen Z’s fearless individuality, creativity, and cultural fluidity. Set to a reimagined version of Ritviz’s iconic track “Udd Gaye”, the campaign embodies the unapologetic energy and experimental spirit of young India.

Video Link: https://www.instagram.com/reel/DQiobVMCLF7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Through striking visuals, expressive choreography, and global fashion influences, the film showcases how India’s Gen Z views fashion – not as a set of rules, but as a medium of self-expression, rebellion, and reinvention. The aesthetic blends Indian vibrance with contemporary digital artistry, representing a generation that seamlessly moves between the physical and digital worlds.

Commenting on the launch, Aditya Vaidya, Senior Director and Lead – Revenue and Growth, FWD by Myntra, said, “Glitchez on Myntra FWD is about making trend-led fashion accessible and democratic. Gen Z doesn’t just follow fashion – they remix it, reshape it, and make it their own. This campaign captures that fearless freedom, and ‘Udd Gaye’ perfectly embodies their vibe of self-expression and joy.”

With this campaign, Glitchez establishes itself as more than a trend-driven label – it’s a cultural movement that mirrors and influences how young India expresses identity through style. By merging global inspiration with local creativity, Myntra FWD’s Glitchez celebrates the bold, dynamic, and ever-evolving essence of India’s Gen Z generation.