Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. In her new role, she will lead brand, product, digital, social media, and channel marketing across the BFSI space. With over 16 years of experience across FMCG, consumer goods, and BFSI sectors, Bhattacharyya was previously General Manager – Marketing at Hygienic Research Institute.