Talks include music award shows, concert series, celebrity interviews, and quick-turnaround documentaries.
Netflix is in talks with Spotify to explore a potential partnership focused on live music content, including concert seriesand music award shows, according to a report by The Wall Street Journal. The discussions are part of Netflix’s ongoing strategy to expand its footprint in live entertainment and diversify its programming slate.
The collaboration under consideration reportedly extends beyond live performances, with ideas including celebrity interviews and faster-turnaround documentary projects also being discussed.
Netflix has been ramping up its investment in live programming in recent years, aiming to broaden its content portfolio, attract a wider audience base, and increase ad revenue.
The platform is set to debut a new music competition series, Building the Band, next week. Another music-based contest show is already in the pipeline, expected to launch in the coming months.
Beyond music, Netflix’s live strategy includes sports. The company recently secured rights to stream two NFL gameson Christmas Day and will also air the highly anticipated Jake Paul vs. Mike Tyson boxing match. These moves reflect the company’s push to attract more subscribers-contributing to a record 19 million new additions in the last quarter.
While a deal with Spotify is still in early discussion stages, such a partnership could mark a significant step in blending music, entertainment, and live streaming, leveraging the global strengths of both platforms.
