Partnership to bring FACEGYM’s facial fitness concept to Indian consumers via standalone studios and Tira outlets.
Reliance Retail Ventures Limited (RRVL) has made a strategic minority investment in UK-based FACEGYM, a pioneer in facial fitness and skincare. As part of the deal, Tira, Reliance’s beauty platform, will lead FACEGYM’s entry and operations in India.
Over the next five years, Reliance Retail will scale FACEGYM across key Indian cities through a combination of standalone studios and curated in-store experiences at select Tira outlets. The expansion will leverage Reliance’s retail network, consumer insights, and operational strength to introduce FACEGYM’s unique concept to India’s growing beauty and wellness market.
Founded by Inge Theron, FACEGYM has carved out a niche globally by blending beauty, wellness, and fitness into a new category of facial workouts and skincare routines.
This move aligns with Reliance Retail’s broader vision to expand in the beauty and personal care space, anchored by Tira and its emerging portfolio of brands such as Akind, Dream, Immerse Play, and Nails Our Way.
Bhakti Modi, Co-founder & CEO, Tira, said:
“FACEGYM sits at the intersection of beauty, wellness, and fitness-perfect for India’s experience-driven, innovation-seeking beauty consumer. We’re excited to bring this global phenomenon to India through Tira.”
Angelo Castello, CEO, FACEGYM, added:
“This partnership accelerates our mission to scale globally. With Reliance, we’re poised to bring our facial fitness concept to a dynamic new market.”
This collaboration marks another step in Reliance Retail’s commitment to redefining beauty services in India while supporting FACEGYM’s global expansion strategy.
