The collaboration spans across Balaji Motion Pictures and Balaji Telefilms Digital.
Netflix has entered into a long-term creative partnership with Ekta Kapoor’s Balaji Telefilms to co-create multiple projects across formats and genres. The collaboration will span scripted content developed under the banners of Balaji Motion Pictures and Balaji Telefilms Digital.
Ekta Kapoor, a veteran content creator across film, television, and streaming platforms, will join forces with Netflix to amplify the reach of Indian storytelling. This strategic alliance aims to bring emotionally rich, culturally grounded narratives to both Indian and global audiences.
Netflix and Balaji have previously teamed up on a slate of critically acclaimed and fan-favorite titles such as Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare.
Monika Shergill, Vice President, Content, Netflix India, commented:
“Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that entered pop culture long before hashtags existed. Her creative instinct and deep understanding of what the audience connects with have made her stand out for more than two decades. At Netflix, our aim is to serve a wide range of viewers, and this collaboration will bring forward uniquely rooted stories, ushering in an exciting chapter in our creative journey.”
Ekta Kapoor, Joint Managing Director, Balaji Telefilms, added:
“At Balaji Telefilms, storytelling has always been central to our work-be it in cinema, television, or digital formats. Partnering with Netflix, the world’s leading platform for innovative and premium storytelling, is a milestone for us. This alliance gives us the opportunity to share impactful, relatable, and culturally resonant stories with a global audience. We’re thrilled to begin this new chapter where we challenge creative boundaries and deliver content that entertains, inspires, and connects.”
The partnership also includes an upcoming, yet-to-be-titled series currently in advanced stages of development. Designed specifically for digital-first audiences, the collaboration will tap into Balaji’s legacy and Netflix’s global scale to craft stories for the modern viewer.
