News18 Lokmat has officially rebranded as News18 Marathi, marking a significant milestone in the channel’s journey. The new brand identity was unveiled by Maharashtra Chief Minister Devendra Fadnavis, signaling a renewed commitment to strong regional journalism backed by the Network18 ecosystem.
The rebranding follows Network18’s complete acquisition of IBN Lokmat News Pvt. Ltd. in October last year, making the channel a wholly owned subsidiary of the group. With this transition, News18 Marathi aligns more closely with the national News18 network while retaining its deep-rooted connection with Maharashtra’s local realities.
Positioned as “Awaaz Maharashtracha”, the voice of Maharashtra, the refreshed identity blends national perspective with hyper-local reporting. The channel continues to focus on issues that matter most to the state-governance, civic development, culture, and public interest-while delivering fast, credible, and impactful news coverage.
Over the years, the channel has built an undisputed leadership position in the Marathi news landscape. Its extensive bureau network, strong on-ground reporting, and sharp editorial focus have earned it deep trust among Marathi-speaking audiences. This credibility has translated into consistent viewership leadership, with News18 Marathi retaining its position as the number one Marathi news channel for over a year.
Flagship programmes such as Bade Mudde, Mulukh Maharashtra, and Apla Maharashtra continue to anchor the channel’s dominance, driving high engagement and reinforcing its editorial strength.
With the new identity, News18 Marathi aims to further strengthen its connect with viewers while continuing to deliver authoritative journalism. Backed by Network18, the channel is set to deepen its leadership in the Marathi news market, staying true to its promise of being Maharashtra’s most trusted news voice.
