NODWIN Gaming, a leading force in South Asia’s esports and gaming ecosystem, has joined hands with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia, covering India, Bangladesh, Nepal, and neighbouring territories.
As part of this strategic collaboration, NODWIN Gaming will serve as EWCF’s media rights and distribution partner in the region, ensuring the Esports World Cup (EWC) reaches a wider audience across emerging esports markets. Additionally, NODWIN will play the role of marketing partner for the Indian market, responsible for conceptualising and executing localised campaigns and community engagement initiatives to support EWCF’s global mission of elevating esports culture.
Known for its ability to mainstream competitive gaming, NODWIN has consistently delivered esports to mass audiences via national television and OTT platforms. Its flagship property, the Battlegrounds Mobile India Masters Series (BGMS), is India’s only esports tournament to be televised on Star Sports for three consecutive years. Beyond BGMS, NODWIN has handled high-impact productions and media rights for events like the eISL (with FSDL), VALORANT Challengers South Asia (with Riot Games), the Mountain Dew Arena (with ESL India), and the Kingfisher India Premiership.
“The Esports World Cup is a landmark moment for global esports,” said Akshat Rathee, Co-founder & Managing Director, NODWIN Gaming. “This partnership goes beyond broadcasting-it’s about building a bridge between South Asia’s passionate gaming community and a global stage. We’re committed to making top-tier esports content more accessible and impactful across India, Bangladesh, Nepal, and beyond.”
Mike McCabe, COO of the Esports World Cup Foundation, added, “South Asia is a dynamic, fast-growing gaming market. NODWIN brings the local expertise and reach we need to connect with communities authentically. This partnership strengthens our goal of making esports more inclusive, accessible, and sustainable across the globe.”
With this collaboration, NODWIN and EWCF aim to deepen the region’s role in the global esports conversation, delivering premium content while nurturing community, competitiveness, and culture.
