Nutella India has launched a new Ramadan campaign titled “Iftar Tastes Better with Nutella,” collaborating with filmmaker and food enthusiast Farah Khan to celebrate the spirit of togetherness during the holy month of Ramadan.

The campaign film brings viewers into Farah Khan’s kitchen, where she is joined by her longtime cook Dilip to create a festive dessert with a modern twist. The duo prepares Kunafa with Nutella, a contemporary take on the traditional Middle Eastern dessert. Known for her love of cooking and playful experimentation in the kitchen, Farah recreates the dish by layering crisp, golden strands of kunafa filled with Nutella’s signature creamy chocolate-hazelnut spread.

The dessert is finished with fragrant sugar syrup, crushed pistachios and delicate garnishes, resulting in a rich treat designed for sharing at the Iftar table, where families and friends gather to break their fast after sunset.

Through this campaign, Nutella aims to celebrate the cultural significance of Ramadan while encouraging families to add their own creative touches to traditional festive recipes. The brand highlights how food often becomes the centrepiece of shared moments and memories during the month.

Zoher Kapuswala, Marketing Head at Ferrero India, said the initiative focuses on honouring tradition while inspiring people to experiment with familiar dishes. According to him, even a simple twist to a classic recipe can make festive moments feel more special.

The campaign also invites consumers to recreate the dessert at home and share their versions on social media using the hashtag #NutellaRecipe, turning the celebration into a community-driven festival of food, creativity and togetherness.