The campaign captures the joy of festive style discovery, turning a common question into a seamless shopping journey.

As the festive season nears, inspiration for personal style comes from everywhere-shop windows, social feeds, and every eye-catching outfit at celebrations. And with each standout look comes the question that echoes across gatherings: “Kaha Se?” (“Where is it from?”)

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Nykaa Fashion’s latest campaign, titled “Kaha Se?”, taps into this relatable moment, starring Bollywood actors Ishaan Khatter and Shanaya Kapoor. The film adds a fresh twist-breaking the fourth wall, Ishaan and Shanaya step down from their billboard-perfect poses to directly respond to the audience, effortlessly revealing that Nykaa Fashion is the answer.

Set in a vibrant festival square, the film merges the excitement of urban festivities with the intimacy of real-time discovery. It reflects how Nykaa Fashion helps users move from admiration to action, transforming outfit envy into an instant shopping experience.

With a collection of over 2 lakh curated styles, the platform features a rich mix of iconic brands, emerging designers, and trend-driven labels. Whether it’s a Diwali party, a Navratri celebration, or a wedding event, Nykaa Fashion offers everything from timeless sarees and modern indo-western wear to unique finds from new-age designers.

The film was brought to life by a stellar creative crew led by director Nikhil Rajani, with styling by Priyanka Kapadia(Shanaya) and Aastha Sharma (Ishaan), makeup by Riddhima Sharma and Nalini D’Costa, hair by Hiral Bhatia and Aditya Shah, and photography by Taras Taraporavala. Creative direction and scripting were handled by Toaster INSEA.

Through this campaign, Nykaa Fashion positions itself not just as a fashion destination, but as the go-to answer to the question everyone’s asking this festive season-“Kaha Se?”