The partnership aims to craft compelling narratives that redefine how bathware is experienced in India.

Aqua Plumbings, a premium bath solutions brand, has announced a strategic creative partnership with Ogilvy India (North), part of the WPP Group and one of the country’s leading creative agencies.

The collaboration seeks to reshape how luxury and ultra-luxury bathware is positioned in the Indian market, with an emphasis on brand storytelling, category innovation, and long-term value creation.

Aqua Plumbings operates two flagship brands:

• Plumber Bathware: A design-forward brand focused on performance and water efficiency. Its product line includes taps, showers, and accessories, featuring innovations such as motor-driven, sensor-controlled fittings aimed at promoting sustainability and smart living.
• Aquini: Positioned in the ultra-luxury space, Aquini offers a finely curated collection of sanitaryware and faucets, crafted for consumers who prioritise sophistication, elegance, and precise craftsmanship.

Rooted in European design sensibilities and tailored for the Indian consumer, Aqua Plumbings has established itself as a brand that merges global aesthetics with local functionality-backed by a strong focus on customer experience.

Commenting on the new partnership, Sudhir Chaudhary, Executive Director, Aqua Plumbings, said:
“At Aqua Plumbings, we’ve always strived to deliver innovation, quality, and a deep understanding of evolving customer aspirations. Our partnership with Ogilvy will help us bring that vision to life-through clear, creative, and consistent communication.”

Prakash Nair, President & Head of Office – Ogilvy Delhi (North), added:
“This collaboration brings together two organisations united by a commitment to craft-be it in product or communication. We’re thrilled to help shape Aqua Plumbings’ brand journey with work that resonates culturally and elevates the category.”

With this partnership, the focus will be on building meaningful and enduring narratives-redefining how Indian consumers connect with and experience bathware. The creative approach will reflect elegance, depth, and relevance in an evolving market.