OnePlus is intensifying its India strategy with a renewed focus on local manufacturing and supply chain development to power its global growth ambitions. Under its ₹6,000 crore “Project Starlight,” the Oppo-owned brand aims to turn India into a global production hub, aligning closely with the Indian government’s ₹22,919 crore PLI scheme to boost the electronics component ecosystem.
Founder Pete Lau confirmed that OnePlus is scaling up domestic investments and supplier partnerships, with plans to resume exports from its Greater Noida facility. The initiative includes increased collaboration with local vendors to improve efficiency and reduce import reliance—key steps in mitigating global trade disruptions.
India’s evolving position as a key player in the global electronics value chain gives OnePlus a second chance to revive international exports, after an earlier attempt to ship to the U.S. in 2019. With shifting global tariffs, including recent U.S. duty suspensions, the timing is opportune.
Lau emphasized that India is not just a production base but a critical market, with tailored innovations like the Green-Line Worry-Free warranty—offering lifetime display protection—and a push to make products more durable for Indian users.
While OnePlus has exited the saturated smart TV market, it’s doubling down on smartphones, wearables, and tablets. Despite stiff competition from Apple and Samsung, the brand saw strong Diwali 2024 performance across price segments, thanks to AI-powered features and enhanced retail partnerships with Reliance Digital, Croma, and Vijay Sales.
No foldable phones are expected in 2025, as OnePlus focuses on refining its current lineup and ecosystem strategy through deeper Oppo integration.
