Shah to lead OML’s agency, brand services, and future-facing creative and AI initiatives
Only Much Louder (OML) has announced the promotion of Devarshi Shah to the role of Chief Growth Officer, effective immediately. In this expanded role, Shah will report directly to CEO Tusharr Kumar and oversee OML’s agency operations, integrated brand services, and emerging ventures in creative innovation and AI-powered marketing.
Role & Responsibilities
As Chief Growth Officer, Shah will be responsible for scaling:
- OML’s branded content and influencer marketing offerings
- The growth of Hypothesis, OML’s influencer marketing arm
- New, AI-driven marketing solutions
- A soon-to-be-launched creative venture focused on cultural relevance and storytelling
Leadership Perspectives
Tusharr Kumar, CEO, OML:
“We’re not in the business of chasing trends. We’re in the business of starting them. Devarshi brings sharp instinct, creative ambition, and operational clarity-qualities essential to our growth vision. From building culture-first content to scaling influencer ecosystems with Hypothesis, he understands how to align audience passion with brand purpose. This elevation is not just a title change-it’s a strategic move to accelerate OML’s growth journey.”
Devarshi Shah, Chief Growth Officer, OML:
“OML has always shown up differently-louder when needed, but always with intent. I’m thrilled to step into this role at a time when brands need more than reach-they need relevance. As we expand Hypothesis, deepen our branded content and strategy work, and build out bold new creative offerings, I look forward to driving OML’s next phase of thoughtful, culture-connected growth.”
Strategic Focus Areas:
- Culture-first brand storytelling
- Influencer marketing innovation via Hypothesis
- AI-driven creative and marketing solutions
- Integrated brand strategy and content services
With this move, OML reinforces its commitment to pioneering culture-centric marketing, blending technology, creativity, and strategic insight to meet the evolving needs of modern brands.
