Oriflame India has appointed Karishma Tanna as the brand face for its NovAge+ advanced skincare line and the premium Supreme Tribute Ezzénza fragrance. The move underscores Oriflame’s strategy to deepen its presence in India’s premium beauty segment, where consumers are increasingly prioritising efficacy, research-backed formulations and sensorial appeal.
Developed at Oriflame’s Skin Research Institute in Sweden, the NovAge+ range is powered by patented technologies targeting multiple signs of ageing. Key innovations include Bio Aspartolift to support collagen and elastin production, Oripeptide-3 to reduce fine lines, Bio Lumilock to address pigmentation and uneven tone, and Bio Re:Barrier to strengthen the skin’s moisture barrier. Clinical studies indicate visible improvements in smoothness, radiance and firmness within two weeks of consistent use.
Structured as a four-step regime-cleanse, eye care, targeted boosters and moisturization -the range also features treatment capsules and masks designed to work synergistically across concerns such as wrinkles, dullness and barrier repair.
Complementing the skincare portfolio, Supreme Tribute Ezzénza is positioned as a long-lasting ambery-floral parfum that embodies elegance and confidence.
Abhishek Chakraborty, Head of Brand Communication, Digital and PR at Oriflame India, said the collaboration reinforces the company’s science-led and sensorial positioning. Karishma Tanna added that the products align with her belief in consistent, research-driven skincare and mindful self-care.
NovAge+ routine sets are priced at ₹13,500, while Supreme Tribute Ezzénza retails at ₹3,419, available online and through Oriflame’s brand partner network.
