Papa Johns India has named dentsu as its integrated agency partner across Creative, Media, and PR following a competitive multi-agency pitch. The mandate will be handled from dentsu’s Bengaluru office, aligning with the brand’s expansion plans in the Indian market.

With the first Papa Johns restaurants set to open soon in Bengaluru, the global pizza chain is preparing to introduce its iconic ‘Better Ingredients. Better Pizza.’ experience to Indian consumers. dentsu will lead the charge in building a unified brand presence through an end-to-end communications strategy.

The integrated mandate spans across dentsu’s key verticals:

• Dentsu Creative Webchutney will drive brand identity, creative development, and campaign execution.
• iProspect will handle digital-first media strategy and performance marketing.
• Posterscope will lead out-of-home activations and on-ground brand visibility.
• Dentsu Creative PR will focus on earned media, influencer engagement, and reputation management.

“We are thrilled to partner with dentsu India. Their integrated capabilities and deep market understanding are aligned with our vision for India. Together, we aim to connect meaningfully with consumers and grow the Papa Johns brand in this exciting new market,” said Tapan Vaidya, Group CEO, PJP Investments Group, Master Franchisee for India.

Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added, “This is more than a launch-it’s about bringing a global brand into a rich, new cultural context. We’re excited to build bold narratives and fresh storytelling that reimagine the pizza experience in India.”