Paragon has rolled out a cashback offer on its women’s footwear range, aiming to drive trial and accelerate growth in the category. The initiative introduces a simple, tech-enabled incentive designed to make purchases more appealing while reducing friction in redemption.
Under the offer, consumers can receive an assured ₹30 cashback by scanning a QR code placed directly on product tags. This streamlined approach eliminates complex redemption steps, making it easier for shoppers to engage with the offer instantly at the point of purchase.
The campaign aligns with Paragon’s broader focus on expanding its women’s footwear portfolio, which currently contributes around 15–20% to overall sales. The brand is targeting a significant increase, aiming to grow this share to 40% over the next three years.
With a product strategy centred on trend-led designs, comfort, and durability, Paragon is positioning itself to meet evolving consumer expectations in the women’s segment. The cashback initiative acts as both an acquisition and trial driver-encouraging first-time buyers to explore the range while reinforcing value perception.
As competition intensifies in the affordable fashion footwear space, such tactical, tech-led interventions highlight how brands are leveraging small but effective incentives to influence purchase decisions and build category penetration at scale.
