As Independence Day approaches, brands gear up for their annual tryst with patriotism. From emotional storytelling on YouTube to bold tricolour billboards and full-page print tributes, every platform becomes a stage for national pride. Whether it’s heartfelt or just hype, the love for India floods timelines, streets, and screens-making August 15 not just a celebration of freedom, but a branding battleground wrapped in saffron, white, and green.