Global food and beverages giant PepsiCo has rolled out a comprehensive overhaul of its corporate brand identity-a landmark update marking its first full refresh in almost a quarter-century.

According to CEO Ramon Laguarta, the refreshed look is more than just a logo-it’s “a visible expression of PepsiCo’s evolution and our pivot toward the future”. The new identity is anchored by the tagline “Food. Drinks. Smiles.”, reflecting the company’s mission of creating more joy with “every sip and every bite.”

The redesign comes as PepsiCo accelerates its long-term transformation under its pep+ (PepsiCo Positive) framework, which prioritises sustainability, digital acceleration, and streamlined operations. The company says it aims to act with “greater urgency, greater efficiency, and a uniform commitment to excellence.”

Visually, the new identity presents a more expansive and modern look-embracing bold typography, refreshed iconography, and a brand aesthetic designed to reflect the company’s breadth of snacks and beverages worldwide. The change also aims to better communicate PepsiCo’s weighted portfolio beyond just its flagship beverage. 

PepsiCo plans to begin rolling out the new identity across its products, packaging, facilities and digital assets starting early 2026. As Laguarta says, “Sixty years in, I believe our best days and biggest smiles are still ahead.” 

This brand refresh marks a pivotal moment for PepsiCo-one that signals not only how the company presents itself to the world, but how it intends to grow, innovate and deliver on its purpose for the decades ahead.