PharmEasy, the digital healthcare platform, has made a comeback to television after a three-year break with a fresh diagnostics campaign centered around its bold promise: ‘On-Time or FREE’. Created by independent agency BusyPeople, led by Garima Khandelwal, the campaign humorously addresses the stress of delayed lab test sample collections.
Bringing back its iconic jingle—“PharmEasy, PharmEasy…Take It Easy” – the ad features the popular “dancing uncles” to portray two relatable characters: one hungry and fasting, and another obsessed with punctuality. These personas represent the common frustration faced by users waiting on delayed sample collections, especially while fasting for blood tests.
In a diagnostic sector often marred by delays and missed appointments, PharmEasy’s campaign stands out with a clear, empathetic message: if the technician isn’t on time, the test is free.
Garima Khandelwal noted the campaign was crafted to maintain the brand’s signature tone – relatable, entertaining, and clearly focused on its offering. “We wanted to show that even small moments of care – like being on time – can make a big difference,” she said.
Siddharth Shah, MD & CEO of API Holdings, emphasized that the campaign is a milestone in making healthcare more accessible and trustworthy for Indians. Gaurav Verma, Chief Business Officer, added that the feature was built from a deep understanding of user frustrations.
Live now across major TV platforms, the campaign reinforces PharmEasy’s mission to simplify healthcare – one timely test at a time.
