PokerBaazi has strategically relaunched its signature “Tu Poker Khelta Hai Kya?” (Do You Play Poker?) campaign featuring Bollywood star Shahid Kapoor, positioning poker as a sophisticated mind sport requiring advanced cognitive skills rather than mere gambling.
The comprehensive marketing initiative introduces a series of four cleverly crafted advertisements that employ subtle humor to demonstrate how poker’s fundamental strategies—mathematical calculation, behavioral analysis, and emotional control—translate directly to everyday decision-making scenarios. This narrative effectively transforms the perception of poker from a card game to a mental discipline with practical applications.
In a calculated move to maximize visibility, PokerBaazi has secured co-powered sponsorship for JioHotstar’s live streaming coverage of India’s premier T20 cricket league, strategically exposing their message to the nation’s massive sports audience.
“At PokerBaazi, we have always championed Poker as a game of skill that sharpens strategy, intuition, and decision-making,” explains Navkiran Singh, founder and CEO of Baazi Games. “By leveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign.”
The sophisticated campaign content was crafted by creative director Suraj Wanvari of Happy Monk and writer Vishal Dayama from Braindad, bringing professional storytelling expertise to this brand-building effort. The advertisements will maintain continuous presence on JioHotstar throughout the prestigious T20 tournament.
