Policybazaar, India’s leading online insurance marketplace, has joined hands with Whilter.AI to revamp its customer engagement and retention strategy. Leveraging Whilter.AI’s advanced AI-powered personalisation platform, the collaboration focused on re-engaging policyholders at risk of churn – achieving notable improvements in user interaction, conversion rates, and overall ROI.

Policybazaar aimed to move away from traditional, one-size-fits-all communication and instead deliver timely, relevant, and personalised experiences. Recognising the importance of engaging customers at key moments-especially near policy renewal-the company turned to Whilter.AI to deliver contextual, dynamic communication that resonates culturally and emotionally.

Whilter.AI deployed its proprietary platform to generate hyper-personalised visual content at scale. The campaign enabled Policybazaar to send dynamic, contextual reminders based on individual customer journeys, further enhanced by multilingual support in seven languages-English, Hindi, Marathi, Tamil, Malayalam, Gujarati, and Bengali.

The results were significant: over 30 million AI-generated visuals were delivered, each customised to individual user profiles. The campaign drove a 35–40% increase in click-through rates (CTR) and a strong uplift in conversion metrics, showcasing the power of targeted, personalised outreach.

Shubham Choudhary, Business Head – Growth, Policybazaar, said, “Our partnership with Whilter.AI has redefined how we engage with our customers. With improved retention and deeper connections, we’re reaffirming our commitment to delivering meaningful experiences through technology.”

Pankaj K Arora, Co-founder, Whilter.AI, added, “This partnership is a milestone for us. Delivering over 30 million unique visuals proves how AI can bridge the gap between scale and personalisation. We’re excited to keep innovating with Policybazaar.”