PUMA India has teamed up with homegrown luxury accessories label Outhouse to launch a limited-edition Speedcat Charm Pack, adding a couture-inspired twist to the iconic motorsport sneaker. The collaboration transforms the classic Speedcat silhouette into a customisable canvas, blending racing heritage with jewellery-led personalisation.
At the heart of the drop are five individually crafted, detachable charms designed exclusively for the Speedcat. Each piece reflects Outhouse’s signature craftsmanship, combining dual metals, enamel detailing, pearls and cubic zirconia. Conceived as collectible relics inspired by the spirit of the road, the charms reinterpret industrial and motorsport elements into wearable adornments. The limited-edition pack pairs these charms with the sneaker, offering consumers a modular styling experience.
To mark the launch, the brands curated a unique ferry-based event set against the city’s coastline, turning the product unveiling into an immersive cultural moment. Headlining the evening was Kareena Kapoor Khan, PUMA India’s brand ambassador, whose personal style and confidence mirror the collaboration’s spirit of individuality. The guest list included tastemakers, sneaker enthusiasts and members of the fashion community, with limited-ticket access extending the experience to young consumers.
Brand representatives highlighted that today’s youth seek expression and co-creation in fashion, moving beyond ownership to interpretation. By merging sport, street and couture influences, the PUMA x Outhouse collaboration positions the Speedcat not just as a sneaker, but as a statement piece shaped by personal storytelling. The limited-edition pack is available in select stores from February 28, 2026.
