PwC is kicking off a bold new chapter with its first global brand refresh in over a decade. The updated identity will roll out across advertising, sponsorships, and client experiences in the coming weeks. As part of this transformation, PwC will debut as the official consulting partner of Formula 1 during the Formula 1 Crypto.com Miami Grand Prix 2025from May 2-4.
Paul Griggs, US Senior Partner, said, “We’re reshaping how we deliver value, focusing on sharp thinking and deep expertise as we help clients lead the way in a rapidly changing world.” Kristin McHugh, PwC US Chief Marketing & Communications Officer, emphasized that the evolution reflects the strength and clarity of PwC’s offerings. “Our strategy is clear, our capabilities are deep, and our people make it real,” she added.
Sanjeev Krishnan, Chairman of PwC India, noted, “This is more than a visual transformation—it’s about redefining the future with purpose and momentum. Our new identity embraces our legacy while boldly stepping into the future, ensuring we lead with innovation and courage.”
PwC’s evolution also includes AI-driven solutions, such as the Agent OS, a new platform co-developed with global tech giants like AWS, Google Cloud, and Microsoft. Through these innovations, PwC is empowering clients to thrive in the face of change.
The rebrand marks PwC’s continued commitment to leading with purpose, creating lasting impact, and pushing boundaries for its clients.
