Rajasthan Royals have announced Myntra as their official “Fashion Partner,” aiming to blend the excitement of cricket with the world of fashion. This collaboration will provide fans with an engaging platform to express their team spirit through stylish and sports-inspired apparel.
As part of the partnership, Myntra will launch a dedicated Rajasthan Royals storefront featuring a special ‘Pink Zone’. This section will showcase the team’s iconic ‘Pink Promise’ jersey along with a range of pink-themed merchandise. The ‘Pink Promise’ initiative is closely tied to the Royals’ commitment to supporting women-led transformation in Rajasthan.
The RR Corner will be housed within Myntra’s Sports Hub and will feature apparel and accessories designed to reflect the spirit and energy of the team. The initiative encourages fans to embrace an active lifestyle while proudly sporting Royals-inspired fashion.
Jayanti Ganguly, Vice President of Category Management at Myntra, expressed enthusiasm for the collaboration, stating, “Cricket unites India like nothing else. Our association with Rajasthan Royals allows us to bring bold, exciting, and accessible fashion to cricket lovers across the country.”
Dwijendra Parashar, Head of Marketing at Rajasthan Royals, added, “With Myntra, we’re making Royals fashion more accessible than ever. The RR Pink Zone is a fresh way for fans to engage with the team, and it plays a key role in strengthening our connection with our community.”
The partnership aims to redefine fan engagement by turning cricket fandom into a fashion statement.
