MR.DIY, the home improvement and lifestyle retail chain, has announced actor Rajkummar Rao as its new brand ambassador. The collaboration launches with a vibrant campaign anchored by the tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.”
Offering over 15,000 products across categories including home essentials, décor, stationery, fashion accessories, toys, and gadgets, MR.DIY is known for its “Always Low Prices” philosophy, with items starting from ₹19. The brand caters to budget-conscious families while emphasizing both quality and variety.
In the campaign’s debut film, Rajkummar Rao plays a spirited, down-to-earth reporter, uncovering the magic of MR.DIY stores. Through humor and everyday charm, he highlights the surprise and delight customers feel while discovering a wide array of useful and quirky products-all at affordable prices.
A senior spokesperson at MR.DIY India shared, “Rajkummar perfectly reflects our brand values-authentic, versatile, and deeply connected with everyday India. This campaign is a celebration of discovery, value, and joy inside our stores. ‘Milega Kya, Mat Pooch’ isn’t just a tagline-it captures the wonder we want every customer to experience.”
Rajkummar Rao added, “I’m thrilled to join the MR.DIY family. It’s more than shopping-it’s a treasure hunt of smart, joyful finds. Every visit feels like a new adventure. I deeply value brands that make everyday lives better, and MR.DIY does just that. This campaign brings that magic to life.”
The campaign aims to boost MR.DIY’s brand presence while reinforcing its promise: more variety, more value, and more everyday joy.
