Green Line turns into a moving showcase for the OnePlus 13s, blending innovation with high-impact transit media
Rapport Chrome, the outdoor advertising division of IPG Mediabrands, has partnered with OnePlus India for a striking out-of-home activation to promote the newly launched OnePlus 13s. The campaign features a first-of-its-kind full-train wrap on Bengaluru Metro’s Green Line, leveraging one of the city’s busiest transit routes for maximum brand visibility.
Introduced as part of Namma Metro’s new advertising formats, the full-train wrap transforms the exterior and interior of the train into a visual tribute to the OnePlus 13s. The design features imagery of the phone held in hand, with the train windows stylised to resemble a smartphone camera interface, making it appear as though passengers are capturing Bengaluru’s skyline through the lens of the device.
Inside, the train carries thoughtfully curated branding and messaging, aimed at enhancing the commuter experience while reinforcing the phone’s design innovation and imaging capabilities.
The Green Line, which links major residential and commercial zones in Bengaluru, offers substantial footfall and brand exposure-making it a strategic choice for the campaign’s rollout.
Vinkoo Chakraborty, President, Rapport Chrome, commented on the initiative:
“Partnering with OnePlus on this breakthrough campaign redefines what’s possible in contextual outdoor advertising in India. The creative execution, paired with the strategic reach of the Green Line, delivers a unique and immersive platform to present the OnePlus 13s to millions of commuters.”
This campaign not only highlights OnePlus’ continued emphasis on design-led innovation but also showcases how transit media can be reimagined to create engaging, brand-first experiences in urban spaces.
