Raymond Lifestyle has unveiled a new film under its iconic ‘The Complete Man’ platform, turning the spotlight on evolving ideas of fatherhood. Titled Homecoming, the campaign explores how modern masculinity is increasingly defined by emotional availability and active parenting rather than traditional provider roles alone.
Video Link: https://www.youtube.com/watch?v=JjxVu6KYQBI
The film follows a father returning home after work who consciously sets aside professional obligations to be fully present with his children. By choosing family time over lingering work demands, the narrative underscores a simple yet powerful message: meaningful relationships are built on attention, empathy and shared moments.
Conceptualised by Omnicom, the campaign will premiere during the final 10 matches of the ICC Men’s T20 World Cupon JioHotstar. Beyond television and streaming, the film will be showcased across more than 1,300 cinema halls nationwide alongside major theatrical releases. The rollout also spans connected TV placements and outdoor advertising across nearly 100 locations.
Satyaki Ghosh, CEO, Raymond Lifestyle, said the ‘Complete Man’ narrative continues to reflect shifts in societal expectations. He noted that while elegance remains central to the brand, emotional intelligence and everyday gestures of care now play an equally defining role in portraying the modern Indian man.
Saad Khan, president & managing partner – Growth & Strategy at Omnicom, added that the platform has consistently evolved with the times, while staying rooted in values such as empathy, compassion and family commitment.
With Homecoming, Raymond extends its long-running brand philosophy, reaffirming that true completeness lies as much in emotional presence as in personal success.
