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Reliance General Insurance revives Sharmaji and Vermaji to promote smarter motor insurance choices

Reliance General Insurance revives Sharmaji and Vermaji to promote smarter motor insurance choices

Reliance General Insurance (RGI) has launched a new digital campaign bringing back its much-loved duo, Sharmaji and Vermaji, who return with their signature wit and humour to spotlight the benefits of smart, long-term motor insurance.

Video Link: https://www.youtube.com/watch?v=07bGjbXwTSo

The film highlights how customers can enjoy lasting peace of mind with RGI’s Two-Wheeler Package Policy (5 Years) and Private Car Package Policy (3 Years) – plans designed to eliminate the yearly renewal hassle while protecting policyholders from rising premiums.

With fixed ratesexclusive discounts, and comprehensive coverage that includes both Own Damage and Third-Party protection, these policies offer strong value and convenience. Customers can further enhance their coverage with add-ons such as Nil DepreciationEngine Protect24×7 Roadside Assistance, and EMI Protection – ensuring complete financial safety on the road.

Through its light-hearted storytelling, the campaign blends humour with practicality, underscoring RGI’s mission to make insurance simpler, smarter, and stress-free. By reviving the beloved Sharmaji-Vermaji camaraderie, Reliance General Insurance once again positions itself as a brand that understands the everyday needs of Indian motorists – combining trust, innovation, and customer-first thinking in every policy.

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