RummyCircle has launched its much-anticipated National Rummy Series, a nationwide online tournament for rummy enthusiasts, with iconic cricketer Sourav Ganguly at the forefront. The campaign features a five-episode finale set to stream exclusively on JioHotstar, highlighting the competition’s intensity and grandeur.
Conceptualised and executed by RummyCircle, the campaign opens with a call for entries, inviting players across India to showcase their rummy skills. Central to the campaign are four promotional films that emphasize the strategic thinking, focus, and composure required to succeed in the game.
Saroj Panigrahi, COO of Games24x7, shared, “This initiative reflects our deep commitment to players and their passion for rummy. Through the National Rummy Series, we aim to elevate competitive play, uniting top talent in a celebration of strategy and skill.”
The tournament spans a month of online gameplay, culminating in weekly eliminations. The top 18 finalists will advance to an offline, reality-style competition hosted by Sourav Ganguly. Their journey will be captured in a high-stakes five-part series, offering audiences a front-row seat to the making of India’s First National Rummy Champion.
RummyCircle will amplify the campaign through a comprehensive 360-degree marketing rollout, covering television, OTT platforms, and digital channels, ensuring extensive reach and engagement across the country. With this bold new format, RummyCircle aims to redefine how rummy is experienced and celebrated at a national level.
