Samsung made a bold statement in the global smartphone race yesterday at its Galaxy Unpacked July 2025 event, unveiling three new foldable devices: Galaxy Z Fold 7, Galaxy Z Flip 7, and the more affordable Z Flip 7 FE. These launches don’t just push the envelope on design and performance – they also significantly shift the competitive landscape in India’s premium and mid-premium smartphone market.
What’s New? Key Highlights
1. Galaxy Z Fold 7: Premium Redefined
- Design: Thinner and lighter than ever – just 8.9mm folded, 215g weight.
- Display: 8″ AMOLED inner screen + 6.5″ cover screen, both 120Hz.
- Performance: Snapdragon 8 Gen 3 (Galaxy edition), Android 16 with Galaxy AI.
- Camera: Flagship-grade 200MP triple setup with advanced low-light capture.
- Battery: 4,400 mAh, 25W fast charging.
- Price: From ₹1,74,999 in India.
2. Galaxy Z Flip 7: Stylish, Smart, Smarter
- Compact Design: 6.9″ internal, 4.1″ cover screen.
- Camera: AI-enhanced dual-camera with ProVisual Engine.
- Chipset: Exynos 2500, focused on battery efficiency.
- AI Integration: “Circle to Search,” Sketch Assist, translation tools.
- Price: Starts at ₹1,09,999.
3. Galaxy Z Flip 7 FE: Foldables Go Mass Market
- Affordable Foldable: Starts at ₹89,999.
- Specs: 50MP camera, 4,000 mAh battery, Android 16, IP48 rated.
- Audience: Built to attract younger, style-driven buyers in metros and Tier 1 cities.
AI Is the New Battleground
All three devices feature Galaxy AI capabilities – from summarising messages to creative writing assist, live call translations, and generative photo editing. Samsung is clearly betting big on AI as the next layer of differentiation, combining on-device intelligence with cloud-powered tools, powered by a partnership with Google’s Gemini AI.
Impact on the Competitive Market
Samsung’s latest launches arrive at a critical time when:
- Apple is expected to launch its own foldable device by 2026.
- OnePlus Open, Motorola Razr 50 Ultra, and Tecno Phantom V Flip are gaining traction in foldables.
- Google Pixel Fold 2 is rumored for late 2025.
By introducing a Fan Edition foldable (Flip 7 FE) under ₹90,000, Samsung aims to expand foldables from niche luxury to mass adoption. This creates immense pressure on rivals like Motorola and Vivo, who dominate mid-range foldables but lack Samsung’s AI suite and after-sales ecosystem.
Samsung’s ecosystem advantage (Galaxy Watch, Buds, SmartThings, Knox security) also tightens its grip on loyal users, making device-switching harder for Apple or Chinese OEM users.
Availability & Offers
- Pre-orders live now in India.
- Deliveries begin July 25.
- Launch offers include bank discounts, storage upgrades, and exclusive Galaxy AI access.
Final Word
With the Galaxy Z Fold 7 and Flip 7 series, Samsung isn’t just launching new phones – it’s reshaping the high-end smartphone narrative. AI-first, ultra-slim foldables aren’t just a trend anymore; they’re a serious category. And Samsung, with its aggressive pricing, sleek design, and powerful software, just pulled ahead of the competition – again.
