Independent marketing agency Scribbld has added two new accounts to its roster, winning the social media and digital storytelling mandates for toy brand Playnxt and wellness brand Terrapy. Both accounts will be handled out of the agency’s Mumbai office.

For Playnxt, Scribbld will take charge of social media strategy, content creation and digital storytelling as the brand strengthens its direct-to-consumer presence, with the mandate covering both social media growth and consumer-facing communication.

For Terrapy, the agency’s scope includes social media, content and digital storytelling, with a focus on shaping conversations around women’s wellbeing across digital platforms.

Bhavik Shah, founder of Playnxt, said alignment on objectives and ideology was central to choosing an agency partner, adding that Scribbld had made an effort early on to understand what the brand stood for, and that he was looking forward to working with the team led by Kajol.

Mallika Timblo, founder and CEO of Terrapy Nutrition, noted that women’s wellbeing has often been treated in fragments, spanning sleep, hormones, metabolism and emotional health, when these areas are deeply interconnected. She said Terrapy was built to take a more holistic approach, and that partnering with Scribbld would help the brand reach more women and make wellbeing conversations more relatable and actionable.

Kajol Bheda, founder of Scribbld, said both brands stood out for having a strong point of view, with Playnxt reviving unstructured childhood play and Terrapy reimagining women’s wellness holistically. She added that the agency is drawn to brands with purpose beyond product, and looks forward to telling their stories in ways that resonate with consumers.