Bollywood superstar Shah Rukh Khan has joined forces with LT Foods as the new brand ambassador for DAAWAT, the premium basmati rice brand that graces dinner tables worldwide.
The King of Bollywood expressed his enthusiasm about the partnership, saying, “I’m glad to partner with DAAWAT, where passion and commitment to excellence come together, inspiring people to bring out their finest in every meal and every moment.”
Ashwani Arora, Managing Director and CEO of LT Foods, highlighted the perfect alignment between the brand and its new ambassador: “DAAWAT is not just about food, it’s about crafting moments of joy and togetherness. Shah Rukh Khan, being the finest global actor, is synonymous with excellence, making him the ideal choice to represent DAAWAT.”
The collaboration celebrates LT Foods’ commitment to quality and Khan’s global appeal, uniting under the campaign theme “Bring Out Your Finest” – a philosophy that resonates with both the premium rice brand and the iconic actor known for his excellence in cinema.
