Eureka Forbes has unveiled its latest home hygiene campaign, featuring actor Shraddha Kapoor as the face of the Forbes Smartclean Robotic Vacuum Cleaner. The campaign brings to life the concept of “Chakachak Clean” – a seamless blend of technology, hygiene, and effortless modern living.
Shraddha Kapoor embodies the brand’s vision of clean living that’s smart, vibrant, and easy. In the ad, she showcases the Smartclean’s capabilities: from powerful suction that tackles stubborn dirt and pet hair, to gliding under furniture, reaching tight corners, and even wet mopping for a deep clean – all activated with just a tap on the phone.
Anurag Kumar, Chief Growth Officer, Eureka Forbes, shared:
“Cleanliness has often been seen as a task. With Shraddha and the Forbes Smartclean, we’re shifting the narrative to one of empowerment and simplicity. The Smartclean isn’t just a luxury-it’s a necessity for modern, healthy homes. We’re delivering Chakachak Clean with technology that works smarter.”
Expressing her excitement, Shraddha Kapoor said:
“I’m proud to represent a brand like Eureka Forbes that’s committed to innovation and wellness. The Forbes Smartclean Robotics range truly redefines what clean means-effortless, intelligent, and accessible. Together, we hope to inspire a cleaner, healthier way of living.”
The campaign positions Forbes Smartclean as a must-have for today’s households-where convenience, health, and innovation go hand in hand.
