InCred has launched its new brand campaign, ‘Ask InCred,’ featuring cricketer Shreyas Iyer as the brand ambassador. The campaign aims to position InCred as a trusted source of financial knowledge, offering content that covers credit education, financial planning, investments, market trends, and economic insights. Additionally, the campaign introduces expert discussions on careers in finance, catering especially to the youth.
Bhupinder Singh, Founder and Group CEO of InCred, expressed enthusiasm about the partnership, stating, “Shreyas’ fearless mindset and unwavering determination complement InCred’s brand promise of helping individuals achieve their financial goals with absolute confidence.” Radhika Zingade, Group Head of Marketing, highlighted the importance of educational videos in financial literacy, noting that over 500 million people in India actively consume video content. She emphasized that ‘Ask InCred’ is just the beginning of their efforts to make financial education more accessible.
The campaign was conceptualized by Irani Movietone and features a series of videos and podcasts aimed at demystifying finance for the Indian audience. By leveraging Shreyas Iyer’s popularity and credibility, InCred seeks to engage a broader demographic, particularly the younger generation, in meaningful financial conversations.
This initiative underscores InCred’s commitment to empowering individuals with the knowledge and tools needed to make informed financial decisions, fostering a more financially literate society.
