The digital-first campaign spans Video+, social media, influencer partnerships, and e-commerce platforms.
Campus Activewear, a leading name in sports and athleisure, has launched the Air Capsule Pro, an upgraded version of its flagship Air Capsule Collection. Engineered for everyday versatility, the new variant offers impact cushioning, minimal design, and multi-occasion wearability-from the gym to the office to casual outings.
The campaign is anchored in the insight that life unfolds in quick, dynamic bursts. The Air Capsule Pro is designed to adapt to these transitions, offering a single solution for diverse daily needs.
Actor Siddhant Chaturvedi stars in the brand’s new digital film and also lends his voice to the campaign anthem, “Aye Bro, Capsule Pro.” The film follows a day in his life-capturing moments from his workout, film shoot, and a football match with friends-demonstrating how the shoe seamlessly fits into each activity. It concludes with a split-screen showcase and the tagline: “For Every Capsule of Life. Campus Air Capsule Pro.”
Nikhil Aggarwal, CEO and Whole-Time Director, Campus Activewear, said:
“Air Capsule Pro marks a pivotal innovation milestone-elevating a popular product into a lifestyle ecosystem. Built on real insights into India’s youth, it offers enhanced cushioning and a refined design. This isn’t just footwear-it’s a cultural symbol of fluid movement and individuality.”
The digital-first campaign will roll out across Video+, social media platforms, influencer collaborations, and e-commerce channels. The Air Capsule Pro Collection is available on the Campus Shoes website, exclusive brand outlets, multi-brand stores, and major e-commerce platforms.
