Boldfit has welcomed Siya Wadhawan as their new Head of Brand Marketing. Wadhawan joins the company after a successful tenure at boAt Lifestyle, where she served as Head of Product Marketing, overseeing product marketing initiatives and partnerships for both the audio and wearable product categories.
Wadhawan’s journey at boAt Lifestyle began when she joined the company as Senior Brand Manager before advancing to her product marketing leadership role. Prior to her time at boAt, she built her marketing expertise at Bajaj Electricals, where she worked as Assistant Brand Manager specifically for the kitchen appliance category.
This strategic appointment brings Wadhawan’s diverse marketing experience across consumer electronics and lifestyle brands to Boldfit as the company continues to develop its brand presence in the market.
