Skechers has introduced HotShots, a new lifestyle sneaker collection designed for young consumers seeking a balance between comfort and street-ready style. Positioned as footwear for a generation constantly on the move, the range blends the brand’s comfort-driven technology with bold, urban-inspired aesthetics.
The launch campaign is fronted by brand ambassadors Kartik Aaryan and Ananya Panday. Set against energetic Indian street backdrops, the film captures campus life, city commutes and concert moments, reflecting the rhythm and confidence of contemporary youth culture. The narrative positions HotShots as a versatile sneaker that transitions effortlessly from everyday routines to spontaneous outings.
Designed for college days, travel plans and late-night hangouts, the collection responds to rising demand for footwear that delivers both performance and fashion-forward appeal. With an emphasis on adaptability, the silhouette supports all-day wear without compromising on individual expression.
Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., noted that HotShots reflects how young Indian consumers expect their footwear to feel and function – comfortable, stylish and suited for dynamic lifestyles. Kartik Aaryan highlighted the sneaker’s easy versatility, while Ananya Panday described it as stylish and expressive yet practical for daily wear.
With HotShots, Skechers strengthens its lifestyle portfolio in India’s expanding athleisure and streetwear segment, reinforcing its positioning as a comfort-led yet trend-conscious footwear brand.
