New brand additions strengthen Snapdeal’s position in affordable, trend-driven fashion this festive season.

Snapdeal is expanding its festive fashion portfolio with the onboarding of popular fashion brands Tokyo Talkies, Highlander, Oomph!, and Sassafras. These additions complement an already diverse lineup that includes names like Manic, Clovia, Janasya, Juniper, Campus, Benekleed, Dollar, Shoetopia, and Anand Sarees, among others.

With the inclusion of these well-known brands, Snapdeal shoppers now have access to an even broader range of stylish, budget-friendly apparel, footwear, and accessories, catering to the needs of the festive and upcoming winter season.

A core strength of Snapdeal’s fashion strategy remains its strong network of regional sellers, who continue to deliver on-trend products that reflect local tastes and traditions. Categories such as men’s ethnic wear, women’s salwar suits and sarees, and kids’ ethnic outfits are especially popular during the festive season. Regional sellers leverage real-time fashion trends, amplified by social media, to bring accessible and affordable collections to the platform.

Building on the momentum of its successful “Nazar Atak Jaaye” campaign, Snapdeal continues to blend the freshness of national fashion labels with the deep consumer understanding of local vendors, creating an offering that resonates across urban and rural households alike.

Achint Setia, CEO of Snapdeal, stated:
“The festive season is a time when shoppers look to refresh their wardrobes and find gifts for loved ones. By expanding our assortment with both established brands and regional sellers, we’re making sure our users have access to lakhs of trendy, affordably priced designs that reflect a perfect blend of tradition and contemporary fashion.”

With winter approaching, Snapdeal anticipates increased demand across clothing categories, further reinforcing its commitment to being a go-to destination for festive and seasonal fashion in Bharat.