Mars Wrigley India has unveiled its newest treat – SNICKERS Peanut Brownie – combining delicious brownie flavor with the classic caramel, peanuts, and chocolate that fans love. To promote this exciting addition, the brand has released a clever TV commercial that perfectly captures their hunger-satisfaction message in a way that will make you laugh.
The new commercial, created by DDB Mudra, takes place in an everyday office setting where we see what happens when hunger strikes at work. The ad brilliantly illustrates how being hungry leads to poor food choices, driving home the message: “Bhook mein kuch bhi mat kha. Kuch tasty kha.” (Don’t eat just anything when you’re hungry. Eat something tasty.)
What makes this ad stand out is how it transforms a hungry person into an inanimate object – a vacuum cleaner frantically searching for anything edible. This creative approach perfectly aligns with SNICKERS’ famous tagline, “You’re not you when you’re hungry.”
Himanshu Gupta, Strategic Demand Manager at Mars Wrigley India, explains the strategy behind the new product: “SNICKERS has always been the OG hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the SNICKERS family.”
The creative team at DDB Tribal faced an interesting challenge with this campaign. Iraj Fraz, Creative Head, shares, “For the first time, we’re showing the transformation of us when we’re hungry into an inanimate object. The insight is simple – when hunger strikes, we rummage, hunt and search out whatever that’s edible, and stuff our mouth with it, quite like a vacuum cleaner.”
This humorous take on workplace hunger continues SNICKERS’ tradition of celebrity-filled campaigns while bringing something fresh to their classic hunger-satisfaction theme.
The new SNICKERS Peanut Brownie is now available in stores across India, both online and offline, ready to rescue you from your next hunger emergency.
