Quirky film by Verve Media celebrates fashion fandom with a fictional support group and a flat 50% birthday sale
To celebrate its 5th birthday, Indian D2C menswear brand Snitch has launched a playful campaign in collaboration with Verve Media, offering a flat 50% discount from July 4 to 6 on its website and app.
At the heart of the campaign is a tongue-in-cheek film set in “Snitch Anonymous,” a fictional support group for fashion-obsessed fans of the brand. The film features a group of stylish individuals confessing their “addiction” to Snitch’s daily drops, rapid delivery, and expansive catalogue of 7,000+ styles. What begins as a group therapy session quickly turns into a comic frenzy when everyone receives Snitch’s birthday sale alert, triggering an all-out shopping spree.
“This milestone is about gratitude,” said Siddharth Dungarwal, founder of Snitch. “Our community is our core, and this sale is our way of giving back. With strong momentum, new funding, and plans to scale offline, we’re ready to enter a bold new chapter.”
Mayur Gole, Co-founder of Verve Media, added, “We didn’t want a typical sales ad. Snitch is bold, witty, and rooted in culture. This film captures that spirit, and we turned it around in just a few days – a testament to the synergy between our teams.”
With slick production, sharp writing, and a humorous tone, the campaign is now live across Snitch’s YouTube, Instagram, website, and app – celebrating not just fashion, but the vibrant community behind it.
