New regional offerings aim to enhance language-specific viewing experience
Sony Sports Network is expanding its regional reach with the launch of two dedicated sports channels: Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu, both set to debut on July 10, 2025. These channels will feature fully localised content, catering specifically to Tamil and Telugu-speaking audiences by delivering sports coverage in their preferred languages.
In tandem with this expansion, the network is also updating its popular Hindi sports channel branding:
- Sony Sports Ten 3 (SD) will be rebranded as Sony Sports Ten 3 Hindi
- Sony Sports Ten 3 (HD) will be renamed Sony Sports Ten 3 Hindi HD
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business & Head – Sports Business, Sony Pictures Networks India, expressed enthusiasm:
“With the launch of Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu, we aim to offer localised sports content that resonates with regional audiences. This move is designed to make live sports viewing more familiar, culturally relevant, and emotionally engaging. We’re committed to bringing premium content closer to viewers in their own language.”
Coming Up: A Packed Cricket and Sports Schedule
The timing of these launches aligns with major upcoming sporting events, including:
- India tour of England (currently underway)
- Asia Cup (cricket)
- UFC
- UEFA Champions League
- And other top-tier competitions.
These new channels are poised to offer fans seamless access to live action in Tamil, Telugu, and Hindi, enhancing regional connection and accessibility.
