The campaign, ‘Spicy ko de Sprite ka Tadka,’ blends humor, spice, and fizz to connect with India’s Gen Z food lovers.
Sprite, the iconic lemon-lime beverage from Coca-Cola, has launched a zesty new campaign titled “Spicy ko de Sprite ka Tadka”, tapping into India’s timeless love for spicy food. With a quirky blend of humor, fizz, and fire, the campaign introduces a new mealtime ritual where Sprite serves as the perfect partner to bold, spicy flavors.
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The ad film stars Sharvari, Sprite’s Gen Z brand ambassador, alongside comedian Sunil Grover, who transforms into various spicy-food-loving characters in a bustling restaurant setting. As the spice levels escalate, Sprite swoops in to refresh the palate, making each fiery bite more enjoyable. The film highlights how Sprite’s crisp, fizzy taste not only cools the heat but amplifies the flavor experience.
To strengthen this spicy narrative, Sprite is teaming up with popular snacking and food brands like Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm, enabling co-branded activations and immersive experiences.
Sumeli Chatterjee, VP – Marketing, Coca-Cola India & Southwest Asia, said, “We’re creating a new ritual by pairing Sprite with spice-something that resonates deeply with Gen Z.”
Sharvari added, “This campaign is fun, fresh, and totally relatable. Pairing Sprite with spicy food just makes sense.”
Sunil Grover shared, “Spice and Sprite-it’s a match made in food heaven. Shooting this ad was a blast!”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, concluded, “This isn’t just a campaign-it’s an invitation to experience the thrill of spice with Sprite’s fizz.”
