super.money, the Flipkart-backed UPI platform, has rolled out a new digital ad film featuring legendary cricketer Jonty Rhodes as its ‘Cashback Catcher’. Known for his lightning-fast reflexes and on-field acrobatics, Jonty perfectly embodies the modern consumer-quick, alert, and determined to get value from every spend.
The campaign is built on a simple insight: today’s consumers expect rewards for every transaction. A recent study shows that 95% of Indian digital shoppers find cashback offers appealing. super.money taps into this sentiment by transforming Jonty from a cricket fielder into a cashback seeker-diving, sliding, and leaping through everyday situations to grab rewards with the same passion he once displayed on the field.
The film draws a parallel between Jonty’s relentless pursuit of every run and the consumer’s hunt for the best deals-whether buying groceries, paying bills, or booking travel. super.money promises to turn that chase into a win with its UPI-linked co-branded credit cards, offering up to 3% cashback on every transaction.
Premanshu Singh, Co-Founder of super.money, said, “Rewards should be simple, consistent, and genuinely valuable-not filled with hidden conditions. Jonty Rhodes brings that philosophy to life, representing every Indian consumer who wants transparent, real rewards.”
Creative Director Vishal Dayama, Founder of Braindad, added, “Jonty’s physicality and charm elevated this idea beyond comedy. The film reflects behavior, habit, and the joy of never missing a chance to earn.”
The ad is live across digital and social platforms, backed by sports collaborations to engage users and build awareness.
