Agency to lead digital, social, and growth marketing for the instant photography brand

SW Network, a full-service advertising agency, has secured the integrated digital mandate for Fujifilm’s instax™ in India. The scope includes digital media, social strategy, and growth marketing, led by SW Growth Labs, the agency’s performance and growth marketing arm.

The collaboration will focus on scaling instax™’s presence in India’s growing instant photography market-popular among Gen Z and millennials who are increasingly drawn to physical photo prints. With a portfolio that includes compact instant cameras, smartphone printers, and custom film designs, instax™ continues to lead the category.

As part of the mandate, SW Creative will deploy a multi-channel strategy to boost digital engagement. This includes developing platform-first content, narrative-driven creatives, and influencer collaborations to deepen brand affinity. Meanwhile, SW Growth Labs will handle performance marketing, SEO, and media strategy aimed at driving high-intent traffic and boosting D2C sales.

Raghav Bagai, co-founder of SW Network, said:
“instax™ is not just a product-it’s a creative, nostalgic experience. Our approach combines data-driven performance with storytelling-led content to drive results. SW Growth Labs will focus on scale and acquisition, while SW Creative will build emotional resonance across platforms. Together, we aim to accelerate instax™’s digital footprint in India.”

Shaiphali Galhotra, digital marketing manager, instax™ division, FUJIFILM India, added:
“This partnership marks a significant step in advancing our digital-first strategy. With SW Network’s integrated capabilities across media, social, and performance, we’re set to deliver a more impactful D2C journey and strengthen instax™’s leadership in the Indian market.”