Swiggy has announced a strategic partnership with TWID, a rewards-based payment network, to roll out a new payment feature called ‘Pay with Rewards’. This innovative feature allows Swiggy users to redeem accumulated loyalty points from various credit cards, debit cards, and partner brands while paying for orders on Swiggy Food, Instamart, and Swiggy Genie.
With the ‘Pay with Rewards’ integration, users can choose to make partial or full payments using their reward points at checkout. This seamless experience not only enhances convenience but also offers extra value by enabling customers to leverage their loyalty programs for everyday purchases.
Anurag P., Vice President of Revenue and Growth at Swiggy, emphasized the brand’s focus on customer-centric innovation: “Today’s digital-first consumer seeks both convenience and value. Our collaboration with TWID delivers on both fronts by turning reward points into real-world savings on food, groceries, and more.”
Vatsal Jain, SVP of Enterprise Business at TWID, added, “This partnership is a perfect example of fintech and digital commerce creating tangible customer value. Our integration ensures a frictionless user experience, enabling real-time redemption of points directly within the Swiggy platform.”
Now live across all Swiggy platforms, the ‘Pay with Rewards’ feature not only simplifies payments but also redefines customer engagement. By turning loyalty points into a currency, Swiggy and TWID are setting a new benchmark in how digital consumers experience everyday transactions – smarter, more rewarding, and deeply intuitive.
