Swiggy has discontinued Snacc, its standalone 15-minute food delivery app, nearly a year after launch, citing unsustainable unit economics. According to an internal communication reviewed by Moneycontrol, the company acknowledged that while early product–market fit was emerging, scaling the model profitably proved challenging.

Snacc operated exclusively in Bengaluru and Gurugram and was designed to cater to short-notice consumption moments such as office breaks or quick commutes. The app offered breakfast items, coffee, bakery products, snacks, beverages, and protein options, partnering selectively with brands like The Whole Truth while largely sourcing from third-party providers. Notably, the platform went from concept to app store launch in just 16 days, reflecting Swiggy’s rapid experimentation culture.

The shutdown comes amid increased competition in the food delivery space, with mobility platform Rapido preparing to enter the segment. Swiggy, which has reported consecutive quarterly losses, recently raised capital through a qualified institutional placement and is tightening operations by scaling back unprofitable verticals.

The company stated that affected employees will be reassigned across other business units with transition support. Despite the closure, Swiggy maintains that experimentation remains central to its strategy. Leadership has reiterated commitment to testing new initiatives, including Bolt, 99Store, and Toing, while balancing innovation with a sharper focus on long-term profitability and sustainable growth.