Swiss Beauty has partnered with quick commerce platform Zepto to mark the return of its popular Jelly Verse Glow Stick, combining the product restock with a hybrid AI-led and live-action brand film. The collaboration highlights how beauty brands are increasingly using quick commerce platforms to meet rising consumer demand for instant access to trending products.
The Jelly Verse Glow Stick previously gained significant traction across social media, becoming a viral beauty product among digital-first consumers. According to the brand, more than 100,000 units have already been sold across different sales channels since its launch. With the latest restock, the product is now available for delivery through Zepto, allowing consumers to receive it within minutes of ordering.
This partnership reflects a broader shift in the beauty industry, where product discovery often begins online through influencers, short-form content and social media trends. As a result, brands are turning to quick commerce platforms to convert that digital discovery into immediate purchase and delivery.
Mohit Goyal, co-founder and director of Swiss Beauty, said the Jelly Verse range represents how modern beauty is evolving through innovative textures, playful formats and instant accessibility. He added that the partnership with Zepto ensures high-demand products reach consumers exactly when excitement around them peaks.
Pankaj More, senior vice president of category management at Zepto, noted that beauty purchasing is increasingly driven by impulse and trend discovery. By bringing the Jelly Verse Glow Stick onto the platform, Zepto aims to turn moments of online inspiration into near-instant delivery.
The multi-use Jelly Verse Glow Stick can be applied on the eyes, lips and cheeks. It features a jelly-like texture and is available in six shades, priced at ₹449.
