The performance-focused platform expands beyond native advertising to unlock new revenue opportunities.
Key Highlights:
- What’s New? Taboola introduces Realize, a next-generation ad platform to help publishers maximize revenue beyond traditional native ads.
- Why It Matters? With declining search and social traffic, Realize enables publishers to tap into performance advertising budgets, driving better financial outcomes.
- Who’s Involved? Taboola, a global leader in content recommendations and ad solutions, developed Realize to optimize both programmatic and native ad placements.
Summary: Taboola has launched Realize, a groundbreaking ad platform designed to drive publisher revenue growth in an evolving digital ecosystem. While native advertising has been a cornerstone of Taboola’s success, challenges like reduced search and social traffic have necessitated a more expansive approach. Realize introduces new performance-driven ad formats, helping publishers access budgets traditionally allocated to search and social media.
The platform offers premium placements across native, display, and vertical videos, alongside advanced data collaboration and AI-powered audience targeting. By optimizing intent signals, Realize enhances ad performance, increases yield, and delivers measurable results at scale. Taboola remains committed to empowering publishers through innovations like Realize and its AI-driven Taboola for Audience suite.
Explore how Realize can elevate your ad revenue by visiting Taboola’s official platform.
