Tata Capital has unveiled its latest brand campaign, ‘Zidd Tarakki Ki’, featuring Indian cricketer and brand ambassador Shubman Gill. Launched alongside the India vs New Zealand 2026 series-where Gill leads the Indian ODI team-the campaign draws a parallel between sporting determination and the everyday ambition of millions of Indians.
At its core, Zidd Tarakki Ki celebrates the relentless drive to progress, reflected in daily financial decisions made across different stages of life. The campaign is anchored by a multilingual lead film that weaves together stories of perseverance, aspiration, and personal growth. These narratives spotlight how ambition manifests in varied forms, from small yet meaningful choices to major life milestones.
Supporting the main film is a series of product-led stories that showcase real-life scenarios such as buying a two-wheeler, expanding a business, purchasing residential or commercial property, and investing in education. Shubman Gill features as a unifying presence across these narratives, symbolising consistency, focus, and the pursuit of excellence.
Commenting on the campaign, Abonty Banerjee, COO – Digital, Technology and Marketing, Tata Capital, said that India’s growth is shaped by everyday stories of determination and perseverance. He added that the campaign reflects Tata Capital’s commitment to supporting evolving aspirations with financial solutions that are accessible, relevant, and aligned to customer needs.
The campaign will run for four weeks until February 5 and will be amplified across television, digital, and social media platforms. Through Zidd Tarakki Ki, Tata Capital reinforces its role as a financial partner that empowers ambition and supports progress-one determined step at a time.
