With the latest additions, Tata Play Binge now hosts 36 OTT apps.
Tata Play Binge has broadened its regional entertainment catalogue by onboarding Ultra Play and Ultra Jhakaas, further strengthening its position as a comprehensive OTT aggregation platform. With these two new services, the platform’s bouquet now spans 36 apps, deepening its Hindi and Marathi content offering.
Ultra Play, from Ultra Media & Entertainment, introduces a library of over 5,000 hours of Hindi films and series, featuring more than 1,800 titles. The collection includes classics from the 1940s, contemporary cinema, original web content and a range of dubbed South Indian and Hollywood films, giving viewers access to a wide mix of genres and eras.
Ultra Jhakaas brings an additional 4,000+ hours of Marathi content, comprising films, plays, original shows, kids’ programming, music and television content. The platform houses over 1,500 titles, with fresh additions every week, reinforcing its focus on Marathi storytelling and culturally rooted entertainment.
With these integrations, Tata Play Binge sharpens its positioning as an inclusive OTT destination that caters to diverse linguistic audiences. Both Ultra Play and Ultra Jhakaas are now accessible directly within the Tata Play Binge interface, providing users a seamless, unified viewing experience.
Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said the additions reflect the platform’s commitment to celebrating India’s linguistic and creative richness.
Sushilkumar Agrawal, Managing Director, Ultra Media & Entertainment, added that the partnership will help bring Ultra’s curated Hindi and Marathi content to a broader audience through a single, user-friendly platform.
